We can’t wait for players to experience it for themselves, and turn their living rooms into the ultimate Hot Wheels race tracks.” “With Hot Wheels: Rift Rally, we leveled up our RC car technology to really bring the fantasy of being in the drivers’ seat of a Hot Wheels car to life. “At Velan Studios, we pride ourselves on our ability to create ground-breaking game experiences through new forms of play,” said Karthik Bala, CEO, Velan Studios. This includes iconic Hot Wheels such as Twin Mill™, Bone Shaker™, Mach Speeder™, Gotta Go™, and more fan-favorites as well as several Rift Rally original vehicles. Hot Wheels: Rift Rally puts players behind the wheel of their favorite Hot Wheels vehicles using the Chameleon RC car, which can digitally transform into more than 140 vehicle variations. “Over the past 55 years, families around the world have created cherished memories with Hot Wheels, and we’re thrilled to further that tradition in the digital space to keep the brand ahead of the curve as it continues to resonate with fans.” “Velan Studios is a leader in mixed reality gaming, and with Hot Wheels: Rift Rallythey’ve created a Hot Wheels experience that blends digital and physical play in an incredibly imaginative new way,” said Mike DeLaet, Global Head of Digital Gaming, Mattel. Leveraging Velan Studio’s patented RC mixed reality technology, Hot Wheels: Rift Rally offers an all-new kind of Hot Wheels® experience that blends the real world with over-the-top digital environments to transform players’ homes into high-speed raceways. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5. TROY, N.Y.-( BUSINESS WIRE)-The future of racing is here! Velan Studios and Mattel, Inc.
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